About the Identifying Target Personas for BDRs training

This microlearning shows BDRs how to find the right personas by using keywords, filters, and Boolean searches across Sales Navigator and ZoomInfo.

Audience

This training is designed for BDRs who want to target the most relevant job titles and improve outreach accuracy.

Agenda

This training covers key areas around:  • Using persona keywords and segmentation to guide searches.  • Applying Boolean logic and filters in Sales Navigator and ZoomInfo.

Learning objectives

At the end of this training, you should be able to:  • Identify and filter buyer personas using targeted keywords.  • Build persona-based lists that support precise, effective outreach.