In this course, our Brand team will tell you an exciting story, covering:

- What a brand is and why it matters.

- The UiPath brand history: where it started, how it evolved, and where we are today. You'll understand

why we made the decisions which brought us here.

- The pillars of the UiPath brand: the tagline, the purpose and the vision, the mission, and the values.

- The visual elements of the UiPath brand and how to make use of them.

- The UiPath brand tone of voice - how we talk when we represent UiPath.