In this course, our Brand team will tell you an exciting story, covering:
- What a brand is and why it matters.
- The UiPath brand history: where it started, how it evolved, and where we are today. You'll understand
why we made the decisions which brought us here.
- The pillars of the UiPath brand: the tagline, the purpose and the vision, the mission, and the values.
- The visual elements of the UiPath brand and how to make use of them.
- The UiPath brand tone of voice - how we talk when we represent UiPath.