About the Travel Industry  training 

Travel & tourism is one of the world’s largest and most complex sectors — bigger than agriculture, automotive, or software — and it touches nearly every part of the global economy. 

For any professional seeking to work in the travel space, this primer provides a clear foundation — covering the major travel products (flights, hotels, car rentals, activities), the customer segments that buy them, the distribution models that connect suppliers and intermediaries, and the key trends shaping the industry.

Learning objectives

In this Primer, you will learn: 

• The core travel products and their defining attributes 

• How leisure, group, and business travel differ 

• The different players in the distribution ecosystem — from metasearch to OTAs, travel agents, wholesalers, connectivity platforms, and global distribution systems (GDSs) 

• How travel products are sold 

• The top-of-mind trends shaping the travel sector