About the Video Gaming training

Video gaming is the largest media and entertainment sector in the world: a $200 billion global market and growing fast. It's larger than movies and music combined. Millennials and Gen Zers now spend more time gaming than on any other leisure activity.

In this Primer, we’ll explore the world of video games—how they’re created, distributed, and monetized. We’ll break down the ecosystem of gaming companies, the metrics used to measure success, and the trends shaping the future of interactive entertainment.

Learning objectives

In this Primer, you will learn:

• The ways video games are categorized

• The video gaming value chain and the roles different companies play

• The ecosystem of companies in the video games industry

• The tactics video game companies use to generate revenue from games

• The key metrics that video game companies use to assess performance

• The major trends shaping the future of the video games industry