The Lead Upload Process is one of the most crucial components of Marketing Ops infrastructure, representing the source for many leads acquired by UiPath attending 3rd Party/Sponsored Events or Webinars, executing Content Syndication programs with vendors, etc.

In a nutshell, the Import Process training will guide the Marketer on how to introduce data for records to be uploaded in the Import template excel while the bot (the automation) itself will validate data according to data quality rules. Once this process is completed, the uploaded records will be available in Marketo and SFDC, aligning to global Marketing Ops processes (scoring, SFDC campaign allocation).